Build a Lead System
Not Just a Website
Structured, measurable lead infrastructure
for licensed contractors ready to scale.
to uncover what’s blocking predictable growth.
You Should Own Your Lead Flow, Not Rely on It
- — If referrals slow down, does revenue dip?
- — Do you know your true cost per job?
- — Competing on price instead of positioning?
- — Are you relying on Google ranking alone?
What Owning Your
Lead System Changes
- Data on what actually produces revenue
- True cost per lead and cost per booked job
- Full visibility across every lead source
- Growth built on assets you own
Built for Contractors
Serious About Growth
From random volume to predictable growth.
Not built for short-term marketing experiments.
Build the Infrastructure. Add Performance When Ready.
A structured two-phase system designed for predictable contractor growth.
Lead Foundation
Conversion-Focused Site Rebuild
Conversion-structured site architecture with integrated baseline tracking. Built for growth.
one-time payment • 2-4 week build
50% deposit to begin • 50% prior to launch
- Conversion-focused site structure built around your highest-value services
- Structured to support predictable and consistent inbound lead flow
- Integrated form and click tracking (calls, texts, submissions, and leads)
- Built to become a scalable, revenue-generating digital asset system
Growth Engine
Google Ads Lead Generation & Optimization
Structured campaign management designed to produce consistent, high-intent service leads.
Ad spend separate • 90-day cycle required
most contractors start with $500-$1,500 ad budget
- Conversion tracking tied to real calls, form submissions, and booked jobs
- High-intent campaign architecture targeting revenue-driving services
- Ongoing bid optimization and performance refinement management
- Ad budget scaling based on cost-per-lead and lead quality metrics
From Generic Theme
to Revenue-Driven
Infrastructure
Restructured a licensed electrical contractor’s site to drive higher-ticket service jobs and measurable inbound demand.
Before
- Pages built without conversion structure
- Generic theme with no revenue structure
- No tracking or cost-per-lead visibility
- Weak call-to-action visibility
Rebuild
- Conversion-focused site architecture
- Structured for measurable demand
- Performance architecture built for lead flow
- Revenue-structured site architecture
The focus wasn’t design refresh. It was conversion structure, service hierarchy, and baseline tracking built for future paid growth.
Most Contractor Websites Exist. They Don’t Perform.
They’re not engineered to generate measurable, high-ticket inbound demand.
Structural Issues
- Generic templates with no conversion structure
- Default theme with no strategic architecture
- No clear service hierarchy or positioning
- No built-in tracking or performance visibility
The Business Impact
- Inconsistent and unpredictable lead flow
- Money spent without measurable performance
- Lower close rates on higher-ticket jobs
- Revenue that fluctuates month to month
If You Want Predictable, Measurable Lead Flow — Let’s Talk.
We work with licensed service contractors focused on building structured, revenue-driven inbound systems.