Google Ads for Contractors
Built to Generate Real Leads
Most contractor Google Ads campaigns waste money on broad keywords and low-intent clicks. We build campaigns structured around buyers who are ready to hire — right now.
Why Most Contractor Google Ads Campaigns Fail
It's not the platform. It's the structure.
Broad match keywords burning budget
Google shows your ad for irrelevant searches when match types aren't controlled. You pay. No one calls.
Too many services, not enough budget
Spreading $500/month across 10 services means none of them have enough data or spend to compete.
Sending traffic to the homepage
A homepage is not a landing page. People searching for electricians don't want your full company story.
No conversion tracking installed
If you can't see which clicks turned into calls, you're flying blind. Every dollar is a guess.
What We Do Instead
- Exact and phrase match only — no broad match on small budgets
- 1 primary service targeted per campaign tier — focused and competitive
- Dedicated landing page matched to each ad group
- Full call and form attribution from day one
- Heavy negative keyword list built before launch
A Properly Structured Contractor Google Ads Campaign
Campaign structure, keyword strategy, and budget allocation that matches your trade, market, and spend level.
Market & Keyword Research
We identify what your best buyers are actually searching — transactional, high-intent keywords with local modifiers. No short-tail broad terms that burn budget. No informational queries that never convert.
Campaign & Ad Group Structure
Budget tier determines complexity. At $1,000/month we focus one service with one tight campaign. At higher budgets we expand to multiple services with dedicated ad groups per service. You never over-extend.
Landing Page Alignment
Ad copy and landing page are written together. The message a searcher sees in the ad matches exactly what they land on. This is what drives Quality Score up and cost-per-click down.
Conversion Tracking & Attribution
Every call click, form submission, and booking is tracked back to the keyword that generated it. You always know your cost per lead — not just cost per click.
Ongoing Optimization
Bids adjusted based on actual cost-per-lead data. Underperforming keywords paused. Negative keyword list expanded as search term data comes in. Budget scaled when the numbers justify it.
How We Scale Campaigns to Your Budget
Campaign complexity always matches what the budget can actually support. This is not one-size-fits-all.
$1,000/month effective budget
Tier 1$700 Search Ads / $300 Local Service Ads
Spend $500 → get $500 Google credit = $1,000 buying power
→ Starting at $1,500 unlocks a better credit tier — recommended if you can swing it
- 1 campaign, 1 primary service, 2 ad groups max
- 5–10 keywords total — all transactional with local modifiers
- Exact and phrase match only — no broad match
- Goal: dominate one service in one area before expanding
$1,500/month ad spend
Tier 2 — Best Start$875 Search Ads / $375 Local Service Ads
Spend $1,500 → get $1,000 Google credit = $2,500 total buying power
→ Two and a half months of ads for the price of one and a half — best time to start
- 1 campaign, 2–3 ad groups, 2 services targetable
- 10–15 keywords across both services
- A/B testing on ad copy, LSAs generating consistent call volume
- Best credit tier for new accounts — most buying power per dollar spent
$3,000/month ad spend
Tier 3$1,400 Search Ads / $600 Local Service Ads
Spend $3,000 → get $1,500 Google credit = $4,500 total buying power
→ Maximum credit tier — highest ROI on new account spend
- 2 campaigns, 3–4 services targetable, 15–25 keywords
- Full A/B testing on ad copy and landing pages
- Compete in larger metro markets, LSAs running strong
- $1,500 in free credit added on top — Google pays for an extra half month
Campaigns Built Around Your Trade, Not Generic Contractor Templates
The keyword strategy for an electrician is completely different from excavation. We build for your specific trade.
Google Ads for Electricians
Panel upgrades, service calls, residential installs
Google Ads for Excavation
Site prep, land clearing, grading, septic
Google Ads for Tree Service
Tree removal, trimming, storm damage, land clearing
Google Ads for Plumbers
Emergency calls, water heaters, drain service, remodels
Simple, Transparent Pricing
Scale with Ads
Google Ads Lead Generation & Ongoing Management
Ad spend billed separately, paid directly to Google
Recommended ad spend: $1,000–$2,000/month
Activate Performance- Campaign structure matched to your budget tier
- Full call and form conversion tracking
- Ongoing bid optimization and negative keyword expansion
- Google Ads credit strategy included for new accounts
- Monthly reporting on leads, cost-per-lead, and performance
Requires Lead Foundation website (or existing high-converting landing page) before ads launch.
New to Google Ads? Use the Credit Strategy.
Google offers promotional credits to new accounts. This is the best time to start — you're getting significantly more buying power for the same spend.
"If you put in $1,500, Google gives you $1,000 back in free credit. You're getting two and a half months of ads for the price of one and a half. That's the best time to start."
Ready to Stop Guessing on Google Ads?
Book a strategy call. We'll look at your market, your budget, and tell you exactly how we'd structure a campaign for your trade.
Book Your Strategy Call